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CRM in de praktijk : het succesvol invoeren van een klantgerichte bedrijfsstrategie
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ISBN: 9789052617671 Year: 2010 Publisher: Den Haag SDU

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Abstract

Klantgericht ondernemen staat meer dan ooit in de belangstelling. Klanten worden mondiger en veeleisender en willen 24 uur per dag als koning bediend worden. Tegelijk maken product, kwaliteit en prijs steeds minder vaak het onderscheid in het gevecht om de klant. Bedrijven die de concurrentie willen overleven, stellen daarom de klant centraal. De invoering van Customer Relationship Management (CRM) is dan dé oplossing. CRM in de praktijk laat zien hoe u CRM met succes invoert als bedrijfsstrategie. Met veel cases, checklists en dos-and-donts is dit boek helemaal toegespitst op de praktijk. Bovendien is het zeer actueel en wordt er veel aandacht geschonken aan de lessen van de afgelopen jaren. CRM in de praktijk vormt zo de verbindende schakel tussen theorie en praktijk, tussen strategie en implementatie en tussen denken en doen. 
Deze herziene editie bevat talrijke nieuwe trends en ontwikkelingen zoals: 
-Van relatiemanagement naar communitymanagement; 
-Sociale netwerken, sociale media, cocreatie en user generated content; 
-Van producten naar diensten naar belevingen; 
-Mobiel internet en mobiele ICT; 
-Nieuwe onderzoeksresultaten, inzichten en praktijkervaringen. 
CRM in de praktijk is een boek uit én over de praktijk. Onmisbaar voor iedereen die zijn klanten serieus neemt en de klantgerichtheid van zijn organisatie wil versterken.


Change by design : how design thinking transforms organizations and inspires innovation
Authors: ---
ISBN: 9780061766084 0061766089 Year: 2009 Publisher: New York Harper Business

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Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designerʹs sensibilities and methods are employed to match peopleʹs needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. Itʹs a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. Itʹs a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. -- Publisher description from http://www.harpercollins.com (Oct. 5, 2011).

Manufacturing processes for design professionals.
Author:
ISBN: 9780500513750 0500513759 Year: 2018 Publisher: reprinted London Thames & Hudson

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With some 1,200 specially commissioned photographs and technical illustrations, this is the definitive, clearly organized reference for product designers, 3D designers, engineers and architects who need highly accessible and practical information. The book explores innovative production techniques and materials that are having an impact on the design industry worldwide. Organized into four easily referenced parts – Forming, Cutting, Joining and Finishing – over seventy manufacturing processes are explained in depth with • full technical descriptions • analyses of the typical applications • design opportunities and considerations for each process • information on cost, speed and environmental impact Step-by-step case studies look at a real-life products or components being manufactured. The directory of more than fifty materials includes • detailed technical profiles • images of typical applications and finishes • an overview of each material’s design characteristics

Keywords

745.4 --- composietmaterialen --- design --- glas --- hout --- keramiek --- materialenkennis --- metaal --- plastic --- productdesign --- productieprocessen --- productietechnieken --- productontwikkeling --- rubber --- 670.1 --- constructieleer --- houtverbindingen --- kunststoffen --- materiaalkennis --- materiaalkeuze --- meubelmaken --- productontwikkeling, productdesign --- algemene technologie (ook materialenkennis en verwerking van afvalproducten) --- meubelkunst --- ontwerptechnieken --- techniek --- technologie --- industrieel design --- materialen --- 745.02 --- 749.02 --- Building materials. Building technology --- Economic production --- Industrial design --- Manufacturing processes --- Productontwikkeling ; constructiemethoden --- Materialen ; technieken ; naslagwerken --- Industrieel design --- Industriële vormgeving ; design --- Meubelkunst ; industrieel design ; 21ste eeuw --- Industrial processing --- Manufacture --- Process engineering (Manufactures) --- Processes, Manufacturing --- Processing, Industrial --- Production processes --- Industrial arts --- Production engineering --- Machine-tools --- Materials --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Meubelkunst en design ; technieken, materialen --- Materialen. --- Productieprocessen. --- Productontwikkeling. --- Manufacturing processes. --- Industrial design. --- Fabrication --- departement Onderzoek 09 --- Arts décoratifs --- Métier d'art --- Processus de création --- Procédé de construction --- Technologie des arts plastiques

Business Model Generation
Authors: --- --- ---
ISBN: 9780470876411 9780470901038 0470901039 0470876417 111872772X 1118656407 9786612756290 128275629X 9781118656402 Year: 2010 Publisher: New Jersey Wiley

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'Business Model Generation' biedt praktische en krachtige innovatiemethoden die worden gebruikt door de topondernemingen van dit moment. U leert hoe u een businessmodel kunt begrijpen, systematisch kunt ontwerpen en uiteraard gaan de auteurs uitgebreid in op de implementatie van uw businessmodel. Inhoudsopgave1. Definition of a Business Model2. The 9 Building Blocks3. The Business Model Canvas4. Unbuilding Business Models5. The Long Tail6. Multi-Sided Platforms7. FREE as a Business Model8. Open Business Models9. Customer Insights10. Ideation11. Visual Thinking12. Prototyping13. Storytelling14. Scenarios15. Business Model Environment16. Evaluating Business Models17. Business Model Perspective on Blue Ocean Strategy18. Managing Multiple Business Models19. Business Model Design Process20. Outlook21. Afterword

Keywords

Business policy --- productontwikkeling --- strategisch beleid --- Business planning. --- Innovationsmanagement. --- New business enterprises. --- Strategic planning. --- Business planning --- New business enterprises --- Strategic planning --- Veranderingsmanagement --- 360.8 --- bedrijfseconomie --- innovatie --- ondernemen --- 658.011 --- 005.7 --- 366.43 --- 658.112 --- bedrijfsmodellen (businessmodellen) --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business starts --- Development stage enterprises --- How to start a business --- New companies --- Start-up business enterprises --- Start-up companies --- Start-ups (Business enterprises) --- Starting a business --- Startups (Business enterprises) --- Business enterprises --- Business incubators --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- 658.112 Site, location, place of business --- Site, location, place of business --- Bedrijfsbeleid --- Organisational management (OM) --- Bedrijfseconomie - Zakendoen --- Strategisch management --- ondernemingsvormen.financiën: vestigingsplaats --- PXL-Business 2015 --- businessplanning --- innovatiemanagement --- Projet d'entreprise. --- Entreprises --- Planification stratégique. --- Créations. --- Social Sciences and Humanities. Management studies, Business Administration, Organizational Science --- Organization Science. --- Business & economics --- Electronic books. --- Projet d'entreprise --- Nouvelles entreprises --- Planification stratégique --- Innovatie ; ondernemingen --- Businessmodellen --- Management --- Transitie --- organisatieleer --- Ondernemen --- veranderingsmanagement --- 005.52 --- 005.4 --- Kostenbeheersing --- Création. --- Organisatieleer --- Organisaties, gedrag --- Organisaties, verandering --- Organizational effectiveness.

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